Property

Tenants Flood Online To Find New Property




Q: I don’t seem to get much of a response when I advertise my property locally, where can I find tenants?

A: 92% of tenants start their search for a new property online so if you’re a landlord it’s no longer good enough to only use a high street property agent and take traditional routes to market. It’s time to change.

People are looking on mobile devices for their next property, with a 50% increase in the last 12 months, whether that’s on the way to work or walking home from yoga. In fact, 39% of tenants are now searching for their next property out of hours, meaning traditional estate agents aren’t able to catch this segment of the market.

It might be tempting to ignore this trend, people will always want places to live, right? And besides, traditional ways of advertising your properties have never failed before. This is a dangerous attitude to have, look no further than Airbnb. It’s a great example of what is happening to the UK rental market as new channels emerge for advertising property.

22% of landlords use classified adverts, but the times are changing. Landlords must change their behaviour to ensure they  effectively advertise their properties in the digital world too.

For more online property advertising resources please visit: info.upad.co.uk/jp1

James Davis Portfolio Landlord & Property Expert

When you choose The Herald & Advertiser to advertise anything property related you can rest assured that you will be reaching an audience. You can call the advertising department on; 01452 311 811.


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